One word: Obsession.  Seriously, I promise you it is that good. I will admit, the first time you go purchase these ingredients you may think i've lost my mind.  They are a bit pricey, but they last so long! You don't need much of anything to get the intense truffle flavor I cannot get enough of!! And when was the last time you made real popcorn?, not the one from the bag that you throw into the microwave. Completely worth it! I wouldn't steer you wrong! Pinky Swear.